Pure Network Magic
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Pure Networks, maker of Network Magic, is the leading provider of home networking software and services, the fastest growing segment within the digital home.
The Market
Fueled by several trends - including the widespread availability of broadband connections, innovations in wireless networking (WiFi), and the increasing number of multiple-PC households - consumers are quickly embracing the idea of home networking.
As the adoption rate of home networks continues to grow, so does the disparity between consumers' technology "know how" and the technical requirements needed to keep their networks up and running. According to a recent report from ABI Research, it is projected that 50 million U.S. homes will have home networks by 2009, creating a multi-billion dollar market for home networking software. In the same timeframe, sales of home networking equipment are predicted to grow to more than $9 billion.
The Pure Networks Vision
Most computer users are quick to recognize the benefits of a home network, but only a small percentage have the technical expertise to set up and maintain one. With today's home networks, users are forced to sort through the intricacies of WEP keys, MAC addresses, DHCP, DDNS, opening ports and firewalls, and other arcane technologies. Simply put, home networking is far too complicated and it rarely "just works" for the average consumer. And as more users bring more devices into their homes it is only further complicating the matter.
The Pure Networks vision is to make home networking easy, secure and useful for the home computer user. We realize this vision by taking a unique, software-only approach to the problem. Our intelligently designed software, which ties together the heterogeneous assortment of routers, gateways, and PCs with multiple operating systems, is the missing piece in today's home networking puzzle. At Pure Networks we believe that software - not IT managers - should manage the details of home networks so everyday computer users can actually use and enjoy their home networks.
Our award-winning product, Network Magic, is the only all-in-one home networking software that simplifies the configuration of your home network, handles repairs automatically, and delivers a secure, reliable and effortless way to share printers, files, pictures and more. Network Magic is available at www.networkmagic.com.
In addition to benefiting the consumer by creating a seamless home networking experience, solutions from Pure Networks benefit hardware manufacturers and ISPs by helping to decrease the number of calls to their support staffs. (Because many people considered their home networks to be a product of their ISP, their PC operating system, or even the PC itself, these companies have born the burden of supporting early home networks.)
The Future
The home computing market is huge and growing rapidly. And as the Internet continues to become a central medium for communication and entertainment, there is also a tremendous opportunity to make the home network an integral part of how people connect, share, and communicate. Software solutions from Pure Networks will be a critical component in the ongoing transformation of the home network from a collection of loosely connected devices to a platform of innovation, communication, and consumer productivity.